SHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK) (Millionaire Real Estate)

"The Millionaire Real Estate Series.
More than 1,000,000 copies sold!
.

SHIFTS happen?
.

Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift!
. .

SHIFT explores twelve proven strategies for achieving success in any real estate market, including
.

* . Master the Market of the Moment: Short Sales, Foreclosures, and REOs.
* Create Urgency: Overcoming Buyer Reluctance.
* Re-Margin Your Business: Expense Management.
* Find the Motivated: Lead Generation.
* Expand the Options: Creative Financing. "

"The Millionaire Real Estate Series.
More than 1,000,000 copies sold!
.

SHIFTS happen?
.

Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift!
. .

SHIFT explores twelve proven strategies for achieving success in any real estate market, including
.

* . Master the Market of the Moment: Short Sales, Foreclosures, and REOs.
* Create Urgency: Overcoming Buyer Reluctance.
* Re-Margin Your Business: Expense Management.
* Find the Motivated: Lead Generation.
* Expand the Options: Creative Financing. "

My son successfully launched his Telstar Logistics epoxy+milled-fiber-hardened Initiator with this cool Red Bee GPS RF transmitter (he got a kick testing it by running around the playa and tracking his speed and path… like the dotted line in the Family Circus cartoons).

Tom picked up the signal (courtesy of the Mavericks Ham Radio license) and used the satellite Internet link to trace the rocket’s 3D path in real time on Google Earth in the flight ops trailer.

#272: LOOKING DOWN
The Hot Wheels car is en route... just having gone through the loop, and the rocket is in flight. And Abby is sitting close by, watching...

Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.
Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's search strategy can have a dramatic impact on how consumers interact with that business.
But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn't just for marketers and techies. It can provide valuable insight on business strategy and product strategy.
Companies of all sizes – from startups to global enterprise level corporations, and even businesses without web sites – can benefit from understanding how consumers are searching for them and talking about them online, both as a powerful acquisition channel and a vast repository of market research.
In this non-technical book ecutives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Googgle Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn't another book about paid search for advertisers. This book focuses on organic listings – the unpaid results that receive 86% of searcher clicks.
Written by search engine guru Vanessa Fox, formerly Google's search engine strategy spokesperson and creator of Google Webmaster Central
Explains from a businessperson's perspective how to develop a successful search engine strategy
Shows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationships
Reveals how smaller companies can leverage search engine marketing to achieve parity with larger brands
With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.